Canadian Institute of Forestry
Website Design
Project Overview
The previous homepage was content-heavy, visually dated, and lacked a clear hierarchy. Key issues included weak CTAs, scattered resources, and no defined journey for different audience types (professionals, students, partners, public).
Design Goals
Clarify CIF-IFC’s mission and purpose.
Increase membership conversions and event engagement.
Simplify navigation and highlight key content.
Reflect trust and professionalism with a modern web presence.
Solution
Redesign the homepage the main goal of clarity through connection — a balanced mix of emotional story telling, structured content, and modern visual hierarchy.
Hero area
The redesign centered on clarity through connection — a balanced mix of emotional storytelling, structured content, and modern visual hierarchy.
Project Outcomes
The project culminated in a user-centric design that significantly improved user engagement and satisfaction. Our efforts resulted in a 30% increase in user retention, demonstrating the effectiveness of our design solutions. The feedback from users was overwhelmingly positive, with many praising the intuitive navigation and enhanced functionality.
Measurable Success
Furthermore, the project led to a 20% reduction in customer support queries, indicating a smoother user experience. This success was attributed to the collaborative efforts of our team and the valuable insights gained from user feedback.
User Feedback
The project’s impact extended beyond immediate metrics, fostering a stronger relationship with our client and setting a new standard for future projects.
Client Testimonials
★★★★★
“Working with Derrek Saunders was a transformative experience. The team’s dedication to understanding our needs and delivering a product that exceeded our expectations was truly impressive.”
Alex Johnson
Project Manager at Tech Innovators
★★★★★
“The attention to detail and commitment to quality were evident in every aspect of the project. Our users have never been happier, and we owe it all to Derrek’s exceptional work.”
Maria Lopez
CEO of Creative Solutions
★★★★★
“Derrek’s ability to transform complex requirements into a seamless user experience was nothing short of remarkable. We are thrilled with the results and look forward to future collaborations.”
James Carter
CTO at Innovative Designs